Our Humble Beginnings


Model Behaviors, the organization responsible for the creation and coordination of Friscovania, has its roots in friendship, celebration of our differences as much as our likenesses, and ties that bind through the difficult times. We started out in 2012 as an online community of women helping women, steadily expanding into an organization of close friends and fellow members of the fashion industry producing events and designs for the community.


In 2016, our dear friend and member of Model Behaviors, Kelly Whaley, succumbed to stage IV breast cancer within two months of her diagnosis. Kelly was a single mother who found joy in her young son. She was a professional makeup artist who thrived on fashion, rock music, and Halloween. And she was a generous soul. Her loss hit us hard. Friscovania was born out of Kelly’s charitable nature, as the members of Model Behaviors came together with tremendous purpose in honor of her legacy to bring something big, fun, and charitable to the community.


Today, Model Behaviors is becoming an official 501c3 nonprofit organization. We create one-of-a-kind community events that help fulfill dreams and exceptional programs helping women and children in transition embody the model behaviors they need to lead healthy, productive, and more meaningful lives. Friscovania is one of these events.



Friscovania through the Years and over Yonder


In partnership with FC Dallas, Model Behaviors has been able to bring Friscovania to the North Texas community for three consecutive years. Friscovania 2019 will be the fourth one running!


In 2016 and 2017, proceeds from Friscovania went to City House, an organization providing shelter, transitional living programs, and education for children and youths in transition. In its debut, Friscovania was designated a Mayor’s Safe Trick-Or-Treat Zone with the City of Frisco by Mayor Maher Maso. 2016 saw a crowd of over 3,000 visitors, with over $100,000 raised for City House. 2017 welcomed over 4,500 visitors and allowed City House to achieve their goal of buying and renovating their Women’s Transitional Living Program House, better accommodating youths ages 18-22 and serving young women aging out of foster care.


Friscovania 2018 made room for over 5,000 visitors! Proceeds went to the Boys and Girls Clubs of Collin County in their goal to provide reliable and safe transportation to over 10,000 kids in their after-school and summer programs. 2018 represented fresh beginnings and friends as well as thoughtful reminiscing and holding dear those we already loved. This year of reflection opened up new passages into the possibilities of Friscovania and its ability to bring people together.


Now comes the revolution. Friscovania 2019 is now free to the public! With great support from MLS Works, Friscovania is championing inclusivity. This means we’ve removed the entrance fee so that the gates are open to anyone of any background. We invite people from all over Texas, the nation, and worldwide to come experience a big old North Texas welcome. We’ve got a haunted carnival and games, interactive photo opportunities, DJs and entertainers, food and beverages, a costume contest, and a high-production fashion show with live music from NPC’s The Voice’s Austin Allsup to top off the night.


Sound like a blast? Shimmy into your spookiest getup, round up your crew, and get on down to Toyota Stadium on Saturday, October 26th. See y’all there!



Saturday, October 26th

3:00pm – 8:00pm

Toyota Stadium



Need some costume inspirations? Check out the fashions from our past events!